SEO carried out correctly can bring you lots of new business if you rank high in search engine result pages. SEO is much to do with common sense and has nothing to do with secret tricks, like some would have you believe. You can score high by offering great content, which visitors like and share regularly -it’s as straightforward as that. Great user experience is vital and a well functioning website helps too. Here is our step by step guide on how to get on top of Google Search.

Getting your Search Engine Optimisation (SEO) set up correctly can help potential customers find your website and increase revenue. Depending on what line of business you are in, getting a good position in Search Engine Result Page’s (SERP’s) can be a make or break situation.

It can be pretty tricky to get right, but if you follow this step-by-step guide you will improve your position dramatically. The most important thing is to understand that optimising SEO is an ongoing process. It is not something you do just once and be finished with. It is something you keep updated on a regular basis.

4 steps  to get on top of Google Search

1) Choosing SEO tools

2) On page optimisation

3) Off page optimisation

4) Search engine updates

Facts to consider about search

Google Search has a market share of 78% globally with about 50.000 searches per second! The Chinese site Baidu is number two with 10% followed by Yahoo at 6%. This is global statistics for pure search sites and leaves only 6% to the other Internet search sites like Yandex, Bing and others. (Source: Internet live stats)

YouTube and other Social Media channels or travel sites (etc.) are not included in these numbers. We know that YouTube (owned by Google/Alphabet) also holds a huge number of searches, and about 3 billion searches a month equals roughly 2% of all search engine traffic.

For most websites it is Google Search that is the key. Ask yourself: Where would you look for information if you were planning to buy something? For most products and services I would check Google.

Sometime it is not important to get on top of Google Search

If I am looking for airline tickets or accommodation I might look elsewhere. Same with restaurants or coffee shops. Also, there are clearly other businesses that need to consider other channels together with Google Search.

But, SEO is still key and Google Search is the main channel you need to be successful on.

According to some sources, more than 90% of all buying decisions start with a search. I would take that number with a grain of salt, but we can safely assume that it is a very high number and especially for products and services people don’t by on a regular basis. It’s common with big purchases or big decisions.

Also, the top three positions get 65% – 75% of the clicks (depending on sources) where the number one position rakes in at least 30% of all hits. Needless to say: If you can take the number one position for a high volume search, it will drive a lot of traffic to your website.

Be aware that you can also pay for positions on Google search with Google AdWords. For many companies this is a faster and cheaper way to get traffic from search engines.